Evaluation 2

Social Groups that fit into my demographic and readership/target audience

Some magazine demographics tend to have stereotypical social groups tag and linked to them. People make judgements on peoples social groups and music taste this is represented through the thought process of of 'Indies' like MNE and 'Emos' and 'moshers' like Kerrang! Although this maybe untrue in some cases it has been shown that generally this judgement is correct. My magazine is similar in target audience to Kerrang and this is shown through the representation of the young people in the photos in my magazine. In my magazine all males in the magazine have long hair and dress in causal clothing, this is clearly shown in my front cover where it is a close up shot of a male who looks relaxed with long hair and this my stereotypically fits into the drug culture image found in festivals. Generally most people with this image like and have an interest in rock music and this help capture my perfect audience through social groups.  The magazine appeals to a specific niche audience because it concerns topics and themes that are relevant to people who listen to and are interested by rock music and its background. 
Kerrang! identifies its audience as ‘individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty’. Kerrang distinguish their identity as a world ‘where Jackass meets Playstation and Skate culture meets ipod’ In the period 01-Jul-2008 to 31-Dec-2008 Kerrang!‘s circulation sales in the UK and the Republic of Ireland were at a high of 50,128 insuring it remained the market-leading music weekly. These figures display that Kerrang! is a successful magazine despite its audience being one demographic entity. This is the closest magazine target audience to me represents the social group that may by my magazine.