Evaluation 3

Media institutions that might distribute my magazine

http://www.bauermedia.co.uk/

There are many different types of media institutes across the world. The publisher I would use to publish my magazine would be Bauer media. The reason for this is that Bauer is one of the biggest media institutions in the world. This makes the company more reliable and stable, Bauer also are the publishers for the magazine Kerrang! and this means they have experience with a magazine with a similar ethos and demographic. Bauer is a well known publisher and millions of people read the magazines published by Bauer, giving me the best opportunities to make money and create a large readership. Through their company they will help get y magazine going through advertising and many other contemporary methods of marketing such as, viral marketing.

Distribution

The kind of distribution methods I would use would start at putting copies of my magazine in retail shops such as, WH Smiths and Newsagents. This is a good place to start because it is the most common way and most trusted way and reliable way of getting copies of my magazine sold. This is still the most popular way of selling magazines and that is purely the reason. I would expand this to supermarkets like Tesco and Asda as well due to the large amount of people that shop there it makes the magazine a lot more likely to sell simply due to the amount of shoppers.

However, the internet is increasing becoming a more popular way of selling and reading magazines and much more such as EGM issues. This is something I wouldn't do straight away because it's not that popular and reliable yet. I would move on to this as it carries on to get more popular. I would sell a code that allows you to read it on the internet but also expanding it to audio on Ipods and readable copies for the Ipad. If times change so much that it all transfers to internet I will also release a print out version because there will always be an audience that will still want to read something off paper. Evolving with the technology as it changes over the generation is vital to keep up to date with the youth (demographic). Because if I don't keep up that when losses will occur. 

Evaluation 2

Social Groups that fit into my demographic and readership/target audience

Some magazine demographics tend to have stereotypical social groups tag and linked to them. People make judgements on peoples social groups and music taste this is represented through the thought process of of 'Indies' like MNE and 'Emos' and 'moshers' like Kerrang! Although this maybe untrue in some cases it has been shown that generally this judgement is correct. My magazine is similar in target audience to Kerrang and this is shown through the representation of the young people in the photos in my magazine. In my magazine all males in the magazine have long hair and dress in causal clothing, this is clearly shown in my front cover where it is a close up shot of a male who looks relaxed with long hair and this my stereotypically fits into the drug culture image found in festivals. Generally most people with this image like and have an interest in rock music and this help capture my perfect audience through social groups.  The magazine appeals to a specific niche audience because it concerns topics and themes that are relevant to people who listen to and are interested by rock music and its background. 
Kerrang! identifies its audience as ‘individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty’. Kerrang distinguish their identity as a world ‘where Jackass meets Playstation and Skate culture meets ipod’ In the period 01-Jul-2008 to 31-Dec-2008 Kerrang!‘s circulation sales in the UK and the Republic of Ireland were at a high of 50,128 insuring it remained the market-leading music weekly. These figures display that Kerrang! is a successful magazine despite its audience being one demographic entity. This is the closest magazine target audience to me represents the social group that may by my magazine.